3 Brands that Set the Tone for Disability Pride Month
Thirty-three years ago, on July 26, 1990, the Americans with Disabilities Act was passed, providing legal protection against disability-based discrimination. In efforts to celebrate the achievements, resilience and unique perspectives of individuals with disabilities, Disability Pride Month was created. As a testament to the power of inclusivity and empowerment, several brands have embraced this celebration, demonstrating their commitment to creating a more accessible and compassionate world. From offering adaptive clothing lines to implementing inclusive design in technology, this article will highlight our top three brands with inspiring examples of how companies can be agents of positive change when they’re inclusive.
When it comes to disability inclusion in the workspace and media, tech brands have stepped up. Google is actively making its products and services more accessible to people with disabilities. Their Android operating system includes a range of accessibility features, and they offer numerous resources and guides to support developers in creating inclusive apps. During Disability Pride Month, Google often hosts virtual events and initiatives to raise awareness about accessibility in technology. This year, Google not only showcased its accessibility tech features, but has also done the work of hiring people with disabilities to lead important departments within the company. To celebrate, Google released an intimate video of its employees with disabilities as they shared their experiences in the world. This piece was beautiful, as well as inspiring.
According to Mission.com, in 2017, Tommy Hilfiger launched Tommy Adaptive for men, women and children. This innovative clothing line has features like one-handed zippers, magnetic buttons and velcro closures, making it easier for those with prosthetics, Down syndrome, wheelchairs and more to dress. What’s even more special about this line is that the idea came from personal experience. According to another article on Today.com, Hilfiger stated a lot of this had to do with his personal experience as a result of having children on the autistic spectrum. His firsthand experience of knowing their needs inspired his inclusive collection. From the attire to the ads, his vision was reflected as kids and adults were styled to perfection. Hilfiger’s collection didn’t single them out to look different from other models or the branding from his other line.
In the past, LEGO has taken steps to support Disability Pride Month through initiatives that foster learning and play for children with disabilities. One such initiative is the LEGO Braille Bricks, which feature Braille imprints alongside standard LEGO studs, helping visually impaired children to learn and create through play. This year, the new LEGO Friends sets that feature characters with disabilities. The new lineup raises awareness for conditions like anxiety, limb difference, Down syndrome and vitiligo in a form factor that kids can better understand and learn from.
During testing, LEGO found that these playful and familiar designs encouraged children to identify with characters like themselves while introducing them to new disabilities and lifestyles. These new LEGO friends showcase people with disabilities leading average lives. That kind of awareness is what Disability Pride is all about.
As society continues to advocate for greater inclusivity, these brands serve as role models for others to follow suit. By fostering a culture of acceptance and representation, brands can build a world where all individuals, regardless of their abilities, are seen, valued and celebrated. Embracing diversity is not only a moral imperative, but also a strategic decision that benefits businesses, fosters innovation and creates a stronger, more united community for all.
Drop a line and let us know some of your favorite brands that support Disability Pride Month.